The Roadmap Exclusive
Is a comprehensive business development training course that pairs beautifully with the PURPOSE Framework. Here's how:
The training course modules within the Roadmap Exclusive provide the fundamental education to effectively implement the insights and content you generate with your C-Suite Guides.
That baseline knowledge then enables you to execute each step with confidence (and context)!
See how the PURPOSE Framework and the Roadmap Exclusive training work together to complement each other below ↓
PURPOSE Beta Toolkit + Roadmap Education
💥 UNCOVER Your Core Values & Genius Zone
🎓 LEARN how to Use Your Expertise
📍IDENTIFY Your Limiting Beliefs & Belief Flip Map
🎓 LEARN about the Traits of an Entrepreneur
🎯 CREATE Your Purpose Statement & Clarity Grid
🎓 LEARN how to Apply Your Expertise
✍️ DEFINE Your Core Messaging Pillars, Brand Voice & Foundation
🎓 LEARN about Branding Fundamentals
📍IDENTIFY Your Ideal Customer, Competition & Market Differentiation
🎓 LEARN how they impact the Core of your Brand
✍️ CREATE Your Beta Offer, Lead Magnet & Funnels
🎓 LEARN effective Marketing & Sales fundamentals
🚀 GENERATE Your Launch Strategy & Social Media Marketing Content
🎓 LEARN platform specific Social Media Marketing methods
📤 GENERATE Email Marketing Campaigns
🎓 LEARN the fundamentals of Email Marketing
Determine Your Expertise
Roadmap Module Covers:
- What is a Niche
- How to Determine Your Expertise
- Experimental Phase
- Gaining Trust
- Becoming the Niche
C-Suite Identifies YOUR Unique:
- Niche with Uma
- Based on the Values & Gifts you uncover with Penny
Mindset of an Entrepreneur
Roadmap Module Covers:
- Mindset Story
- Practical Mindset
- Mindset Requirements
- Final Choices
C-Suite Identifies YOUR Unique:
- Hierarchy of Values
- Genius Zone
- Limiting Beliefs (with a Belief Flip Map)
- Purpose Statement
Core of Your Brand
Roadmap Module Covers:
- What is a Brand?
- Buyer Persona
- Market Research
- Target Research with ChatGPT
- Market Saturation
- What is a USP
- Choosing Your Brand Name and Colors
C-Suite Identifies YOUR Unique:
- Brand Foundation
- Ideal Client Avatar(s)
- Market Research Results
- Differentiation Points
Based on Your Actual Product!
The Depth of Your Brand
Roadmap Module Covers:
- Depth of Your Brand
- The 5 A's of Branding
- Deeper than a Logo
- You Are Not the Hero
- Importance of Association
- Overcoming Hatred
- Ask Yourself the Hard Questions
C-Suite Identified YOUR Unique:
- Brand Foundation
- Brand Voice Profile
- Company Mission, Vision, Core Values, etc...
Based on your personal gifts & values.
How to Market & Sell
Roadmap Module Covers:
- Self Awareness & Finding Your Strengths
- How to Create an Identity in the Market
- How to Speak to Your Buyer Persona
- How to Create Concise Messaging
- How to Adjust Tonality
- Power of the DP Method
- Soft Sell in Your Content
- Determine What You Really Sell
- Selling Benefits Over Features
- Craft a Story
- Power of Listening
- Mastering the Skill
C-Suite Identifies YOUR Unique:
- Gifts & Strengths
- Brand Voice & Foundation
- Ideal Client Avatar(s)
- ALL of your Marketing Content in your voice for your offer!
Social Media Marketing
Roadmap Modules Cover Organic Social Media Marketing on:
- TikTok
- YouTube
Plus:
- Starting a Blog
- How to use Canva
The C-Suite identifies the platform(s) YOUR Ideal Client Avatar(s) are using and then CREATES your Marketing Content for your offer(s) in YOUR Brand Voice!
Email Mastery
Roadmap Module Covers:
- Email Marketing Essentials
- Building a Subscriber Base
- Crafting Impactful Emails
- Email Design Best Practices
- Advanced Email Techniques
- Compliance in Email Marketing
- Automate to Elevate
- Segmenting Email Audiences
- Into to ChatGPT
- Using ChatGPT for Emails
The C-Suite CREATES your Email Marketing Content for to your Ideal Client Avatar(s) for your offer(s) in your Brand Voice!
GET the ROADMAP EXCLUSIVE
Creating Your Business
Roadmap Module Covers:
- Introduction to Business
- Choosing Business Structure
- Types of Businesses
- Business Ideas
- Common Mistakes
C-Suite Identifies YOUR list of aligned business ideas based on your unique set of values, gifts and strengths.
However, the roadmap explains legal business structures (this LLCs vs S-Corps) and provides an overview on how to make the right choice for setting up your business.
Marketing in the Digital Age
Roadmap Module Covers:
- Intro to Marketing
- Understanding the Digital Landscape
- Email Marketing Into
- Content Marketing
- Social Media Marketing
- Measuring KPIs
C-Suite CREATES all of the CONTENT for your Marketing in your Brand Voice for your Ideal Client Avatar(s) for your unique offer(s).
Sales Funnel Automation
Roadmap Module Covers:
- Intro to Automation
- What is a Funnel
- What is a Link in Bio
- Why is it Important
- Building Your Funnel with Systeme.io
- Pillar.io
- Stan.Store
C-Suite CREATES the content for your unique Sales Funnel(s) in your Brand Voice, for your Ideal Client Avatar(s) for your unique offer(s) - and then you use that content on a platform like one of these. I personally use Shopify (which is the site you're currently on while reading this 😉).
Harnessing the Power of Community
Roadmap Module Covers:
- Community is Everywhere
- Building One without a Platform
- Your Why
- Power of Roadmap Community (which you get when you buy the Roadmap Exclusive course)
Everything on Purpose has a free community for customers who purchase the PURPOSE Beta Toolkit.
Marketing Compliance
Roadmap Module Covers:
- What is the FTC
- Biggest Misconceptions
- Testimonial Usage
- Net Impression
- Popular Violations
- Business Models
- Non-Compliant Claims
- How to Sell without Income Claims
This topic is ESSENTIAL and my personal education started with the Roadmap and now I leverage these tools in my business.
Digital Product Hosting
Roadmap Module Covers hosting courses and digital products on the following platforms:
- On Kajabi
- On Skool
The C-Suite CREATES the Content you would upload to a platform such as these, to deliver your product(s) to your customers.
