Map Out YOUR Niche

  • You were never meant to blend in.

    It’s time to Unearth Your Unique Positioning — and build from the core of who YOU are.

Unearthing Your Unique Positioning is the second step in the PURPOSE Framework because it builds off of...

  • The clarity you gained with Penny - with Uma.

    Uma will help you bridge the gap between calling and connection - so you can stop second-guessing, start standing out, and speak to the people you're truly here to serve.

    Why This Matters...

    You’ve clarified your values and purpose, NOW it's time to communicate that to the world!

  • Because the world needs YOU.

    But positioning yourself - clearly, authentically and confidently isn't easy when:

    - You're multi-talented and don't want to choose one narrow niche.
    - You've been stuck in roles that never really reflected your voice.
    - You've taken courses, but still don't know how to describe what you want to do.

    THIS is where you stop spinning & start using your voice with your people.
Uma

Uma is your strategic brand positioning partner in the form of an connection-driven AI guide who helps you find your voice to reach the people who need to hear it.

She’s here to help you define your niche, clarify your message, and uncover the emotional thread that connects your story to the people you're meant to serve.

Guided by Uma, you’ll translate your internal clarity (from Penny) into powerful external messaging — the kind that magnetizes the right audience and helps you stand out without screaming.

WORK WITH UMA

Uma exists for ALL of the aspiring entrepreneurs who haven't started because:

  • 😔 You've been consumed with the walking the path of 'success' that society sold you and now you're paralyzed with fear of exploring other options.

    👉🏻 You have legitimate external obligations that are distracting you from exploring your internal voice.

    🌪️ You've been too busy working a job instead of building an aligned life around what makes you unique.

    🤔 You don't know what to build because you've never had the capacity to explore the possibilities.

  • Uma will help you uncover:

    🙌 Your personal brand voice profile so you're always in alignment with your authentic self.

    🙋‍♀️ Your ideal customer avatar (who they are and what they deeply need) that only you can provide.

    📍 Your differentiation in the market - based on truth and facts, not just tactics.

    🎯 A clear positioning statement that becomes the foundation for your content, offers and visibility.

If you've ever thought...

  • "I know I'm meant for more... but I can't put my finger on what that is..."

    Then THIS is for you!

    Because you're right! You WERE made for more than just settling for the status quo and working your whole life to build someone else's dreams! YOU were made with a divine purpose and you owe it to yourself to see what could happen if you follow the call to serve others with your God-given gifts and abilities.

    It's YOUR turn to build a life you love living!

This isn't just about 'Branding'

  • Most positioning exercises focus on trends or templates, but Uma starts with who YOU are - and builds from there, because she's...

    🎯 Strategic — blending story, structure, and soul to create clarity
    🧠 Deeply reflective — helping you articulate what you’ve always known but never had words for
    💡 Market-aware — translating your message into language that connects and converts
    📢 Voice-driven — so your business sounds like you, not like everyone else

    And Uma doesn't stop after you 'finish' step 2 - she's your lifelong partner who keeps you focused and grounded in your mission, because you don’t need to reach everyone - just the ones who need what only you can offer. Uma will give you:

  • PRECISE POSITIONING - through values alignment.

    Without that you risk:

    👎🏻 Never finding your voice

    👎🏻 Trying to serve everyone - thus serving no one

    👎🏻 Feeling insignificant in a corporation that relies on conformity

  • With Uma you'll walk away with:

    ✔ A guided brand voice discovery experience

    ✔ An ideal customer avatar that goes beyond demographics

    ✔ Differentiation insights based on your gifts - no gimmicks

    ✔ Purpose-driven market research insights
FIND YOUR NICHE
  • PURPOSE Starter Toolkit
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PURPOSE™ Beta Toolkit

Uma is part of the Starter Toolkit - she's the second step in Reinventing Your Future - One PURPOSE™ Aligned Step at a Time. Launch your new business with clarity and confidence using the first 3 steps of the AI-Powered Startup Studio with the PURPOSE™ Beta Toolkit! A self-paced, step-by-step experience - led by your strategic C-Suite of intelligent AI collaborators, where you'll Start with PURPOSE™ - Launch with Peace - Build what Matters!

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This is for you if you're a...

  • Overworked Employee who wants to:

    ✔ Break free of the noise holding you hostage

    ✔ Build something that really matters

    ✔ Create lasting impact in the world

  • Highly Capable Contributor who needs to:

    ✔ Feel alignment in the work you do everyday

    ✔ Find your voice in this noisy market

    ✔ Attract the people you were meant to serve
OWN YOUR JOURNEY

YOUR Story Matters!

Your voice is needed - and your people are waiting for you to speak up.

Continue Your Journey