Deciding What to Sell in Your Online Business

Deciding What to Sell

Learn how to create your own Digital Products and how to leverage Affiliate Products in your online store!

If you haven't yet read my post about Freelance Digital Marketing then check it out, but in a nutshell, it's simply using the internet to promote a product or service and getting paid for it. Now, the cool thing is that the product could be yours, but it doesn’t have to be!

Affiliate Marketing

is a subset of Digital Marketing, and it’s all about promoting someone else’s product or service and getting paid a commission for bringing that company a customer / sale.

This can be a great place to start (and many people just stick with it as their primary strategy) because you truly don’t create much of anything - not even the full sales funnel, which we’ll talk about later...

Because remember, Affiliate Marketing is all about promoting someone else’s product or service and getting paid a commission for bringing that company a customer / sale. You promote the product and when the customer clicks your affiliate link it takes that person to the company’s sales funnel and then THEY sell it FOR you - and themselves obviously 😉

Affiliate Networks
This is such a lucrative business model that there are several Affiliate Networks that are literally marketplaces that connect product owners with Freelance Digital Marketers.

Product owners list their products in hopes of attracting Freelance Digital Marketers and then you get to select from thousands of products in hundreds of niches. Anything you can think of probably has an affiliate opportunity. It’s win-win.

Another great thing about Affiliate Networks is that they provide important information. Things like, how well the product sells, how much you earn per sale, and more. This makes selecting products a bit easier.

So you find a product or service that you like and you market those offers to earn commissions. ClickBank and Digistore24 are two of the most reputable networks around. They provide lots to choose from.

Dynamic Partner Program

There's a brand new model of Affiliate Marketing now that's been dubbed a Dynamic Partner Program, and it was developed by the creators of the Roadmap Exclusive business development course and it's pretty amazing.

It's similar to Affiliate Marketing in that you're still promoting someone else's product and getting paid a commission for each sale, but they've structure the compensation program so that affiliates get paid immediately (vs. monthly, or bi-monthly like other program) and most importantly, the customer(s) you bring to their product STAY YOUR customers!

They don't market to your customers, which means you can continue to stay in touch with your leads and service them with additional products that can help their journey.

PLR Products

Many digital products have Private Label Rights (PLR), which means the license enables you to a) modify the product, b) rebrand it as your own, c) and then sell it as your own! It’s pretty cool. There are PLR Marketplaces too, similar to the affiliate networks. The PLR Project is an INCREDIBLE one, and by far the best value I’ve ever seen!

P.S. - Don't confuse this with Master Resell Rights (or MRR) because they are different.

And of course, you can obviously also sell...

Your OWN Digital Products

Don’t let this scare you - seriously!!

In some ways this is where the true magic of Digital Marketing plays out. Take whatever you love to do, and you’re good at, and probably already teach to other people... and make it into a downloadable document or video and sell it 24/7 forever to people all over the world! I mean, that's pretty awesome!

Online Courses

Or turn it into a full blown course that you can sell at a higher price point...

And you don’t need to be tech savvy to do this either - in fact, I have a course that I took (and love) that walks you through every single step and you’ll be up and running in no time!! It’s so cool!

Marketing Opportunities

The other cool thing about having your own digital products is that you can also choose how else to promote them - for example, you can:

Have affiliate marketers sell your course too! In this scenario YOU would pay THEM a commission for bringing you customers - this expands your reach and saves you on marketing efforts (which is WHY companies pay affiliate marketers)! See how it came full circle?

License it as an MRR or PLR product (you’ll just need to work with an attorney to get the licensing defined properly) and then people will buy it, at least partially, because they will have the added benefit of being able to sell it, which raises the value, and thus the price - which means more profit for you (and them). It’s a really cool model and definitely worth considering!!

You can also create lots of other digital products that complement your main course, like mini courses, study guides, calendars, tracking sheets, etc... the options are nearly endless and really add up... creating these digital products is included in the course I mentioned earlier!

Scale Your Business

Which brings us to -> the mix of offers that will maximize your profits!

It’s wise to have AT LEAST

1 freebie,

1 low ticket offer (between $1 - $100),

1 mid-ticket offer ($101-$999),

and a high-ticket offer (over $1000).

This mix greatly increases your sales because it broadens your customer base and allows you to easily have add-ons for promotions and upsells that people will WANT.

THIS is how you scale your business! When a business is “scalable” it means it has the ability to increase sales and revenue easily. In this business you always have the ability to easily offer more - it’s endless really.

You can even have multiple niches and just keep selling until your heart’s content! The sky’s the limit - seriously. This is a business where you can think (and grow) BIG!

Alright, once you've identiﬁed the products and/or services that you want to offer, the next step is to figure out how to sell them! So keep reading...

NEXT → Create an Automated Selling Machine