
PURPOSE-DRIVEN
FOUNDER
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UNLOCK YOUR POTENTIAL
Center your business around the unique skills God gave you, and serve the audience He entrusted to you, so you're living out your calling instead of just running a company.
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THIS is how you become a Purpose-Driven Founder
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If you've been...
🥵 Searching for business ideas but feel uninspired
😶🌫️ Exhausted by trying to imitate other people's 'success'
😒 Stuck in indecision, fear and imposter syndrome... -
The Purpose-Driven Founder is your invitation to...
💫 Create a business that aligns w/ the gifts, values & voice God gave YOU
🔗 Serve with the people who need YOU specifically
🥁 Launch & LEAD your company w/ total confidence!
Purpose-Driven Founder
Purpose-Driven Founder
Live Out Your Calling as an Entrepreneur!
This revolutionary team of guides will empower you, as a founder, to align your business with your unique skills and create meaningful impact for your audience, so your brand is sustainably centered on the solutions you're uniquely designed to provide.
This self-paced, step-by-step experience is led by the first 3 guides of the Startup Studio's AI-Powered PURPOSE™ Framework.
You'll Find Your Calling by clarifying your gifts & values and identifying who you’re meant to serve in the marketplace.
Then you'll Root Yourself with Intention for lasting impact by incorporating powerful, custom tailored actions into your life as the founder you've become!
Start with PURPOSE™ - Find Your Niche - Create Impact!
What You'll Get
What You'll Get
World-class guidance, built with PURPOSE™ and precision.
Inside the Purpose-Driven Founder, you won’t be guessing your way forward or trying to do it all alone.
You’ll be supported by a trio of expert-level AI collaborators, each designed to help you move forward with clarity, alignment, and steady momentum.
🎩 Meet Your Guides
Penny (Inner Explorer) helps you uncover your values, gifts, and purpose.
Uma (Positioning Partner) guides you to craft your voice, ideal audience, and positioning.
Rae (Integration Companion) who helps you move from insight to embodiment with personalized integration tools for your daily systems.
These aren’t generic chatbots or templates. They’re strategic, masterful advisors calibrated to your values, your pace, and your purpose.
Once you complete your purchase you'll get INSTANT access to the custom ChatGPT links via a detailed onboarding mini-course inside your account + the FREE Community!
You'll also get a purchase confirmation email with the downloadable welcome document, so make sure you save that email!
NOTE - this is a digital product with links to the tools - no physical product will be shipped to you.
SECOND NOTE - you'll need a PLUS (or higher) account with ChatGPT (currently $20/mo) - the free version just doesn't cut it for this - or really any in depth interaction.
Disclaimer & License Info
Disclaimer & License Info
Disclaimer: The custom GPTs in this program require a ChatGPT Plus plan or higher to function properly and must be purchased separately from OpenAI and are subject to their pricing and terms of use. The full disclaimer can be found here.
By purchasing Products through our Website, you are agreeing to the Terms of Purchase, and in return, we are providing you with a single, limited, non-transferable, non-exclusive, revocable, personal-use license (“License”) to use the Products by yourself only. Sharing, copying, reproducing, modifying, publishing, selling, or otherwise distributing the Products, whether publicly or privately, is expressly prohibited.
Return Policy. Due to the nature of digital products being immediately accessible upon purchase, we do not allow for returns or refunds under any circumstances. In addition, no modifications to your purchase will be granted once your purchase is made. Thank you for understanding.
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Or UPGRADE & Get EVERYTHING ↓
This isn't another set of generic 'leadership tips'
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It’s a soul-aligned structure designed to help you move from insight ➔ aligned opportunities.
Inside the Purpose-Driven Founder, you’ll walk step-by-step through the first 3 phases of the PURPOSE™ Framework, with custom AI guides designed to bring you business clarity and actionable insights at every step, starting with...
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Pinpoint Your True Path
Faith-forward clarity begins with Penny - Your Inner Explorer
Who guides you through 6 transformational deliverables that create the entire foundation of your PURPOSE™ Driven Founder journey❣️
To ensure your business is rooted in your divine purpose - so you don't unintentionally create another misaligned 'job' you'll inevitably resent!
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Your Hierarchy of Values
Identifies the values that drive your choices in life and work.
🧭 align ideas you values
⚖️ filter out paths don’t fit
🙅 avoid building another job you’ll resent
Build a business rooted in YOUR purpose, not someone else’s plan. -
Your Genius Zone
Identifies where your gifts, joy and calling collide, so you can:
👀 spot the things that energize you
🚀 focus on what comes naturally
🎯 center your business around your genius
Create a venture where your best work fuels both impact and income! -
Limiting Beliefs + Flip Map
Surface the doubts sabotaging your growth & reframe them w/ truth:
🧠 live by truth-based affirmations👣 step boldly into opportunities
⛓️💥 break the fear of failure or rejection
Carry an entrepreneurial mindset that supports growth! -
Your Purpose & Clarity Grid
Synthesizes your values & genius into a clear compass that:
📌 defines your audience
🗺️ clarifies how you can help them
🔍 keeps your focus when shiny ideas appear
Use your compass as a decision filter for every business decision. -
Your Core Messaging Pillars
Establish the anchor themes that shape all of your messaging:
⚓️ build consistency and trust🛑 second guessing what to say
🧲 attract clients who resonate with your mission
Become known for the truths God has entrusted to you -
👉 Outcome with Penny:
You gain a complete life compass w/ 6 clear deliverables that define:
🎭 who you are 📊 what you value, and how to 🎯 align business decisions w/ your purpose.
Penny doesn’t just inspire; she creates the foundation for your entire PURPOSE™ journey. 💃

Unearth Your Unique Positioning
Turn purpose → calling with Uma - Your Positioning Partner
Who takes everything you uncovered with Penny, and helps you map it to a niche with the audience you’re uniquely designed to serve❣️
Build your Purpose-Driven Brand with custom deliverables that reflect YOUR voice, mission & customer solutions w/ clarity & integrity.
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Your Ideal Client Avatar
Ensures you speak directly to the people you’re meant to impact.
🙋♀️ define exactly who you're uniquely designed to serve🔍 understand their unique needs
🚫 wasting time in the wrong niche
You're NOT here for everyone - just those divinely assigned to YOU! -
Your Brand Voice Profile
Builds trust AND loyalty through your instantly recognizable tone.
👥 caters directly to your ICA & builds trust w/ relatable familiarity
🎯 positions your offers as their obvious solutions
Create content that's unmistakably YOU on every platform! -
Market Research → Opportunities
See where your gifts meet unmet market needs for your audience.
📊 spot gaps competitors overlook
❌ avoid saturated or misaligned niches and📍position yourself for natural growth
Enter the market with confidence and unmistakable value! -
Differentiation Points Summary
Highlight what sets you apart from the noise - and why it matters!
⚡ stand out in your niche🎙️ confidently communicate your uniqueness through 📖 storytelling that creates undeniable credibility
Clearly show why clients should choose you over anyone else! -
Brand Impact Foundation
Pull your brand identity in a cohesive, mission-aligned strategy.
📣 craft clear positioning & taglines🎨 design your branding style guide
💥 convey your mission & transformation promise
Confidently present your polished, launch ready, brand to the world! -
Company Overview
Articulate the broader story of your venture to clients & inventors!
🌍 define your mission & vision
🤝 show who you serve and how
🛡️ establish your core values and future growth potential
Inspire clients and partners with a clear company narrative!

Root Yourself With Intention
Turn insight → embodiment with Rae - Your Integration Companion
Who takes everything you uncovered with Penny & Uma and helps you live it out with rhythms, habits, and reflection tools that make faith-led alignment part of your everyday life.
With Rae, you’ll receive 6 grounding deliverables that transform clarity into sustainable action:
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Your Values Driven Life Map
Anchors your business decisions to your deepest values.
🎯 align choices with your values
🌱 build peace into your work life
🙅 decline misaligned opportunities, without the guilt
Run your business in step with God’s perfect design for you. -
Your Rhythms & Renewal Plan
Design a weekly cadence that protects energy & creativity.
🥁 conquer burnout w/ restoration
🌙 balance productivity with rest
⚖️ protect your margins without losing momentum
Build a pace you can sustain as a founder & leader in your niche. -
Your Intentional Living Plan
Maintain alignment in your life & business with intentional action.
📅 clarify your next steps with ease
🎯 stay aligned with your priorities
🔄 recalibrate quickly when busyness creeps in
Keep your goals rooted in your God-given purpose - NOT pressure. -
Micro Coaching Prompt Menu
Stay grounded in your leadership during difficult business situations.
💬 re-center when overwhelmed
🧘 pause before reacting
🚦 redirect with grace instead of impulse or fear
Access quick tips for intentional leadership in any circumstance. -
Personalized Journal Prompts
Deepen awareness and embody gratitude through regular reflection.
🔎 notice patterns in your choices
🙏 see God’s hand in your workday
🌼 grow in emotional clarity and create peace in your business
Strengthen your vision and consistently track your growth. -
Practice Progress Snapshot
Gracefully review your growth and stay aligned on your journey.
🎉 celebrate wins you might miss
👀 spot drift early & realign quickly
💪 stay motivated with feedback
Walk away with a living rhythm for your business w/ a repeatable, grace-filled practice that keeps you aligned each day.
Why this works ↓
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🙏 Faith-first for soul led stewardship, not just another version of empty success with another name
💪 Grounded in mindset & purposeful business transformation
💬 Always available: not just for one time use, but as ongoing support anytime you need it, because Penny, Uma & Rae are your lifelong mindset companions for every pivot, pause, and purpose check-in!
With the Purpose-Driven Founder team you'll 🛑 spinning your wheels, and you'll create peace in your business, because you've fine tuned your voice around your values, and you're confidently building your business to reflect that! -
How It Actually Works

FIRST You Buy the bundle 😉 and you'll access your Guides via a ChatGPT link in the mini-course inside your member's area!
→ Your Guide will ask you specific questions to lead you through a structured conversation to clarify your thinking & direction.
→ You reflect, decide, and build alongside your Guide(s) and generate tangible assets like your Purpose Statement, Ideal Client Avatar, Brand Voice and more!
→ You save your work as you go and use it as input from one Guide to the next so they are always aligned with YOU and YOUR life.
→ You repeat / iterate with them as many times as you need to because you have access for life - they aren't one-time tools!
STEP 1: Pinpoint Your True Path with Penny
THIS is the pre-work most people skip - and the reason they stay misaligned in their work.
🏆 What you’ll accomplish with Penny:
Radical clarity on the kind of business you're truly meant to build by reconnecting with what makes you come alive.
You’ll unlearn outdated definitions of success and connect with your deeper “why,” so everything that follows is aligned.
You'll walk away with your Values Hierarchy, Genius Zone, Your Limiting Beliefs, and how to overcome them with a Belief Flip Map, Your Purpose Statement and Core Messaging Pillars!
STEP 2: Unearth Your Unique Positioning with Uma
This is where the magic happens - and you connect the dots between what makes you come alive and how you can serve & influence others.
🏆 What you’ll accomplish:
Uma builds on your progress with Penny to help you translate your gifts into a business opportunity by identifying who you’re meant to serve, and laying the foundation for the impact you can make with your work.
You’ll walk away with your Ideal Client Avatar, Brand Voice Profile, Market Research Highlights, Differentiation Points Summary, Brand Foundation Overview and Company Overview!
STEP 3: Root Yourself With Intention with Rae
Rae will help you live out your purpose by creating intentional, faith-aligned practices for daily life, relationships, work, health, finances, and spiritual growth.
🏆 What you’ll accomplish:
You’ll translate your values, gifts, and insights (from Penny and Uma) into simple, sustainable, and spiritually grounded practices that foster wholeness, peace, and progress.
This is where transformation becomes embodiment.
You'll generate living resources! A Values-Driven Life Map, Personal Rhythms & Renewal Plan, Intentional Living Plan, Micro-Coaching Prompt Menu, Personalized Journal Prompts, and a Practice Progress Snapshot!
This is designed for all the Burned Out Achivers who:
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✔ Feel called into a new season of entrepreneurship
✔ Are struggling to find a business idea you're excited about
✔ Feel the pressure of providing but are exhausted by misaligned past endeavors
✔ Are ready to break free from hustle culture, bloated promises & imitating others to find 'success!' -
✔ Want clarity, not chaos, false hope or empty promises
✔ Need depth, without drowning in just having 'more to do'
✔ Are ready for a path forward that honors your faith and business goals
✔ Don't have time to figure it all out by yourself - or do it alone...
How Penny, Uma & Rae compare to just using ChatGPT yourself
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These aren't generic bots.
These are custom GPTs who are trained on the faith-aligned PURPOSE™ framework to walk you through structured conversations. They already know the process, ask smart questions, and evolve with your inputs - unlike ChatGPT, which starts from scratch every time.
You’re not just prompting. You’re partnering.
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Just using ChatGPT Yourself
❌ Powerful, but generic responses that lack structure
❌ Requires advanced prompting skills to extract insights
❌ Can produce vague & sporadic results
❌ No context to build off of for personalized insights
❌ Easy to misuse, hard to master
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The Reset Advantage
✅ Pre-trained on the PURPOSE™ Framework
✅ Structured to guide each specific phase
✅ Asks you the right questions - not the other way around
✅ Seamless cohesive flow between each phase
✅ Delivers personalized insights, not just generic answers
Collapsible content

Do I need to be 'tech-savvy' to use this?
Not at all.
If you can use ChatGPT, Google Docs, or email, you’ll feel right at home.
Each step is designed to be intuitive and supportive - and you’ll get simple tools, templates, and clear instructions for everything.
What tools or platforms will I need?
You'll need a few other things.
You must use at least the PLUS plan within ChatGPT. The free version just won't work for this.
I also recommend using a google doc or Notion workspace to save your work
I provide detailed instructions within the mini-course for each step.
Will my interactions be shared with Everything on Purpose?
No. Your reflections are processed only within your ChatGPT session.
Everything on Purpose is committed to providing a nonjudgmental space to explore your thoughts, feelings, and goals - the interactions are not shared with (or accessible to) anyone at Everything on Purpose.
How long does it take to get through the whole program?
Each step is self-paced, so that totally depends on how much time you're able to dedicate to working through them.
Each GPT Guide will work with you for as long as it takes to garner the full benefit from each one, so my advice is to take your time and not rush any step.
They're also available for as long as ChatGPT is - so leverage them whenever you want to revisit a discussion as many times as you like! They are powerful multi-use tools at your fingertips.
Ethical Commitment to Using AI for Good
At Everything on Purpose, AI is used as a tool - not a replacement for human connection, divine guidance, or wise counsel.
We are committed to using AI ethically, faithfully, and intentionally: to help people heal, grow, and live aligned with their God-given purpose.
As such, we use AI intentionally to:
- Expand access to transformational tools that would otherwise be costly or inaccessible to many.
- Provide a bias-free, private space for exploration and growth.
- Multiply good, truth, and healing in a world that deeply needs it.
We do not use AI to manipulate, mislead, or replace people.
We believe God is bigger than any technology, and we are committed to using every tool we touch to serve His purposes with wisdom, care, and integrity.
Read more about the integration of Faith & AI in the PURPOSE™ Framework HERE.
Purpose-Driven Founder Compared to Self Guided 'Leadership Development' Options
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Books and courses give you content... This gives you conversation.
Instead of passively consuming content and guessing what to do, you’ll interact with custom-built GPTs who are trained to guide you through reflection, deep personal discovery, and real life personalized insights.
It’s like working one-on-one with a dream team of experts - but WITHOUT the cost or vulnerable interactions. -
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Limitations of 'Self Guided' Options
🤨 Content overload with no direction
😵💫 Focus on performance, NOT presence
🙄 Mindset 'hacks' w/out depth
❌ No personalization - just one size fits all 'advice'
🥵Pressure to 'get there' faster... and by yourself!
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The Founder Advantage
📈 A structured journey that clearly builds on itself
⚓️ Anchored in values, identity, healing & aligned action
✝️ Faith-led transformation grounded in truth & grace
✨ Inherently personalized insights and output
🫶🏻 Gentle intentional rhythms that protect your peace